For the first three years, Dabber’s decision of flagging off the Real range of Juices seemed a mistake. Way back in the summer of 1996, when Indian consumers were still reveling in the delights of foreign colas and carbonated soft drinks, one company decided to bring to market- fruit Juices, till then a virtually alien beverage category, at least in the branded space. Innovation has always been the lifeline of its business and Dabber has, over the past one year, introduced around 30 new products and variants across the globe, straddling a variety of consumer segments. Business portfolios (Consume care business) Personal care Health care Home care Foods With a portfolio of over 400 products, Dabber is today’s Indian’s largest Natural Health & Personal Care Company. USA) Market penetration With 50 C&F agents, more than 5000 distributors and over 3. (Egypt) Asian Consumer Care (Bangladesh & Pakistan) Wakefield International (AJAX) Jacqueline Inc. – Fairness bleaches & skin care products Major strategic business units Consumer care business International Business Division Area served Products marketed in over 60 countries Divisions Dabber Nepal Pit. Master brands: Dabber – Arrived healthcare products Batik – Premium hair care Hezbollah – Tasty digestives Ral – Fruit Juices & beverages Fem. Its success story is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to its partners and stakeholders. Dabber India Limited has marked its presence with significant achievements and today commands a market leadership status. Dabber is the leading consumer goods company in India with a turnover of RSI. His initial aim was to produce and dispense Arrived medicines and to successfully market effective medicine for ordinary villagers. Introduction 3 Real Fruit Juice 5 Justification 6 Soot Analysis 7 Pest Analysis 10 Porter’s Five Forces Model of Fruit Juice Industry 13 Primary Research Analysis 14 Literature Review 19 Current Positioning of Dabber Conclusion 25 References 27 INDEX Introduction Dabber, Indian’s largest Arrived medicine manufacturer, was founded in 1884 by Dry.ĪSK Barman. All possible areas and topics have been covered in the report that is necessary for repositioning ‘Dabber Real Juice’. ![]() The report covers SOOT analysis, PEST analysis and Porter’s Five Forces model to evaluate the current position of the brand itself. The target market, positioning, competition & product, pricing, placing, promotion strategy is specified to accomplish the goals in the best possible manner. In the trailing report the marketing strategy for ‘Real’ has been mentioned to put these conclusions into practice. The market research data was critically analyzed in order to make conclusions. For this project, market research was done over a sample of 100 people using the questionnaire method. The reliability induced by the brand name Dabber lends it as been Real’s biggest strength.
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